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Leonard convinced magazine owner Carl Ruderman to purchase more of these numbers and the business began to be successful using the magazine to promote the service.Leonard herself was surprised at the success of these numbers.Phone sex is a conversation between two or more people on the phone where one or more of the individuals is describing the act of sex.Phone sex takes imagination on both parties' part; virtual sex is difficult if the operator does not put the images in the head of the caller and the caller must be open to the pleasure as well.Leonard recorded her own voice informing callers of the contents of the next issue of High Society magazine before its publication.Later she recorded others such as Annie Sprinkle "talking sexy".

The telephone companies placed the chat line charges on a customers local phone bill.

By the end of the 1980s, nearly all of the major local phone companies in the United States, plus the major long distance carriers, were actively involved in the adult chat line business.

The telephone companies would provide billing services for chat line companies.

Nevertheless, phone sex should not be confused with prostitution wherein money is exchanged for real life sexual services or physical interaction.

The editor of High Society magazine, Gloria Leonard, is credited with being one of the first people to use "976 numbers", then "900 numbers" for promotional purposes and soon as a revenue stream in the adult industry.

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